(b) It is a source of satisfaction. Starbucks is more than coffee. D) rational advantage 100% (8 ratings) 11) Brand equity is the value that the users derives or equate from a particular brand. Why is it so important to take complaints about service so seriously? In the front of the book was a beautiful picture and an inspiring poem that would remind his clients that lower back pain can be treated with a visit to Frodo. Ingredient branding E) A small business must focus on building more than two strong brands based on a number of associations. d. Role play e. Service encounter, Hermione was the office manager for a small business in the city. E) Competitive intelligence, A ________ is one that a company can use as a springboard to new advantages. As an entry-level digital marketer, which of the following data analytics tasks might you be . There are four basic elements or components to a positioning statement: Target Audience - the attitudinal and demographic description of the core prospect. Generic branding strategies are often associated with a low price. a. Protect the product from excessive heat or cold. a. C) points-of-parity B) relying on the product descriptor E) brand vision, A brand mantra should be ________. e. The squeaky wheel principle, Karel is the office manager for a medium sized-firm in the city. b. Pacinian corpuscles B) innovativeness C) points-of-inflection a. A. B) employee Select one: To communicate its unique positionand to avoid association with its Explorer and Country Squire modelsthe vehicle, eventually called Freestyle, was designated a "sports wagon". b. D)It is always part of a company's success. C. Alliance or co-branding works best when the two brands are unrelated. A) relying on the product descriptor A) point-of-parity Select one: d. Private branding. C) cast 33) Which of the following statements about a vertical marketing system (VMS) is true? B) In blue ocean thinking, industry boundaries are defined and accepted, and the competitive rules of the game are known. A company doesn't normally want its customers to identify with its brand. functional and product use benefits correct incorrect. e. You said all of these things, and meant them. It is a good brand name because it is simple and easy to pronounce. You said? c. Quality . 1) It carefully identifies market . End of story. during recessions as they do during times of prosperity. A) positioning. No, because quality and value will be difficult to maintain because the concept depends on extensive training of baristas. A) narrative arc a. Select all that apply. e. Box, The concept of ___________ recognizes that before an organization can effectively take care of customers' needs, it must focus on its employee's needs? A) A VMS is a channel in which there is cooperation among channel members at two or more different levels of the channel. C) mystery Select one: Variability (Inconsistency) During the issuance, the market for the stock turns soft, and Becker is forced to purchase 50,000 shares in the open market at an average price of $27.50\$27.50$27.50. Select one: e. Generic branding, A ______________ is a brand name or a service mark that has been granted legal protection by the U.S. government. 5. D) focusing on reliability E) comparing to exemplars, One common difficulty in creating a strong, competitive brand positioning is that many of the attributes or benefits that make up the points-of-parity and points-of-difference are ________. Companies trying to sell their products internationally do not benefit from having a strong brand name. e. Number of complaints. e. Abuse, Which of the following statements about creating a brand is true? b. D) noncomparitive positioning The express warranty A) channel differentiation a. Which of the following is NOT an advantage of branding for consumer products? b. e. Balanced offering. the goal of positioning is to ________. a. a. Which of the following statements is true? c. Common sense. At the same time she spent $60,000 for the car, she bought a service contract for an additional $600. There are several popular attribution models . D) differentiability d. B) identifying counter examples Brands cannot be built through advertising, public relations, sponsorships, social media, or similar techniques. B. flanker brand. B) points-of-conflict C) communicative, simple, and inspirational noteworthy brands in a category helping a brand specify its category membership? Which of the following best describes BR Chicken's value proposition? D) competitive, sensitive, and simple B) channel differentiation Perceived as valuable to your customers. A) It involves designing creative business ventures to positively affect both a company's cost structure A service is the intangible component of a product. A business's branding is more important than you might think. C) points-of-inflection D) communicating deliverability variables C) desirability The supplier is most likely to be differentiated on its ________. b. Nestl Purina Petcare (/ p j r i n /), or simply Purina, is an American subsidiary of the Swiss corporation Nestl, based in St. Louis, Missouri.It produces and markets pet food, treats, cat and dog litter.Some of its pet food brands include Purina Pro Plan, Purina Dog Chow, Friskies, Beneful and Purina One.The company was formed in 2001 by combining Nestl's Friskies Petcare . C) points-of-parity Consumers with high behavioral loyalty are unlikely to switch. True b. B. Complementary branding is marketing two brands together to encourage co-consumption. Which of the following is a condition that is favorable to creating a brand? C) announcing category benefits Nickname See Page 1. c. Positive Brand associations Select one: b. b. a. Among others, this differentiation could certainly appeal to animal lovers and those moving toward organic products. d. Introduction In what way is the brand's category membership being conveyed? A ______________ is an organization that exists to achieve some goal other than the usual business goals of profit, market share, or return on investment? B) always correlated An expressed warranty means that? Which of the following statements about the branding guidelines for a small business is true? b. c. A warranty Select two. A brand can be described as a promise to the customer. a. B) The Swan Hotels use a distinctive signature fragrance in all outlets so that customers can associate the fragrance with the hotel. B) comparing to exemplars b. E) They leverage the values of the brand to take the brand into new markets/sectors. C) brand journalism ________ are defined as companies that satisfy the same customer need. There is limited availability of the product. Lysol Disinfecting Wipes - Lemon and Lime Blossom. b. D) Achieving brand familiarity is easy. Brand name, service mark. A) cast In theory, it does not ultimately serve the greater good. d. Process versus outcome measures Spanish Language version - Medicamentos Genricos: Preguntas y Respuestas (PDF - 213 KB). b. It is highly popular in the group-oriented society of today. A) comparing to exemplars Questions and Answers for [Solved] Which of the following statements about personal branding is true? A) sustainable advantage Which of the following statements about branding is true? A radio ad by the dairy farmers of Washington State stated that the milk produced in the state was of higher quality because of the way the farmers treat their cows. a. B) sensuality a. These consumers are unlikely to switch. Deposited amounts are later converted to Cruise Revenue as voyages are completed. Select one: Adamss research report (see the previous problem) continued as follows: With a business expansion already under way, the expected profit surge should lead to a much higher price for Universal Auto stock. Select one: Select one: Word of mouth C) Clarity offers you the best prices for the best quality. Cooperative branding is the joint venture of two or more brands in one product. c. Because if you hear complaints in only one area, you can assume that everything else is going according to plan. Select one: A) comparing to exemplars Course Hero is not sponsored or endorsed by any college or university. that make up their brand positioning. E) In blue ocean thinking, value to consumers comes from reintroducing factors the industry has previously offered. ) 14) Which of the following was developed to guarantee that an organization's products conform to the customer's requirements? A. brand extension. A brand positioning statement has to be powerful enough to make an impact, concise and catchy enough to remember, and true to your brand's identity. A) announcing category benefits c. These are all dimensions of service quality. D) brand architecture self-expressive correct incorrect. 10+ million students use Quizplus to study and prepare for their homework, quizzes and exams through 20m+ questions in 300k quizzes. A rsum, sometimes spelled resume (or alternatively resum ), [a] [1] also called a curriculum vitae (CV), is a document created and used by a person to present their background, skills, and accomplishments. a. free nerve endings E) maximizing negatively correlated attributes, When Tommy Hilfiger was an unknown brand, advertising announced his membership as a great U.S. designer by associating him with Geoffrey Beene, Stanley Blacker, Calvin Klein, and Perry Ellis, who were recognized members of that category. A. c. Good dominated offering " The same is true of Clorox products. D) setting All of these are the point we were trying to make. d. Not-for-profits don't compete against each other. D) Brand alliances Therefore, option C is correct that is . D) announcing category benefits Which of the following statements best describes how marketing and brand identity change over time? a. Invisibility A) intimacy e. Responsiveness, Frodo was a massage therapist. a. Reliability Quality logos and brand names should pass each of the following tests, except: Which of the following is NOT an element of consumer-based brand equity? The advantage of ________________ is that it allows you to spread the cost of developing a brand over many different products. E) sensitivity, Which of the following traits of a brand's ability to become a lovemark implies empathy, commitment, and passion? a. a. C) Noncomparitive positioning Which of the following is true regarding customer personas? D. changing an image. Frodo was using the ___________ approach to making his service seem "real"? a. Instruction manual C) image B) peculiarity E) Hayley's found success by allowing buyers to customize the color and some features of its appliances before buying them. Whether there are contingency plans in place. Creating a brand identity will require the following: 1. D) using channel differentiation Which of the following does NOT accurately describe a brand-related term? This is an example of defending the __________ of the brand? A. a brand's image has been adversely impacted by the entry of new competitors. A) Berry's has an intensive training program for its customer-facing staff, to ensure a consistent service standard. C) believability d. Branding is less important now than . c. Increased customer loyalty E) points-of-presence, For brands in more stable categories where extensions into more distinct categories are less likely to occur, the brand mantra may focus more exclusively on ________. Which of the following statements about advertising campaigns is true? The customers who represents the brand . No, because the product is not different enough to support premium pricing. All of these statements about pricing in the not-for-profit sector are true. b. Study with Quizlet and memorize flashcards containing terms like All marketing strategy is built on STPsegmentation, targeting, and ________. d. Disintermediation D) Competitor analysis She called all three and asked them to come in and put on a demonstration so that the employees could decide which coffee they liked best. ________ allows the brand to create a point-of-parity (POP) on taste and a point-of-difference (POD) on health with respect to quick-serve restaurants such as McDonald's and Burger King and, at the same time, a POP on health and a POD on taste with respect to health food restaurants and cafs. During the period of January 1, 20X6, through December 31, 20X9, the market value of Ravine's investment in Valley's stock increased by$10,000 each year. Research your audience, value proposition, and competition. C) Points-of-inflection C) JEK's sophisticated customer database allows the company to handle queries and product returns much faster than competitors. B) allow brands to expand their market coverage and potential customer base False, An organization's product mix includes all the products it sells. This strategy was designed to help Gandalf overcome the __________ characteristic of services? D) brand architecture D) A small business must disintegrate the brand elements to maximize the contribution of each of the three main sets of brand equity drivers. E) reliability, A supplier creates better information systems, and introduces bar coding, mixed pallets, and other methods of helping the consumer. D) Procedural models b. B) Market research The retailer is large. d. Brand awareness c. Every good probably has an intangible component Select one: & \textbf{Operating Income,} & \textbf{Net Income,} \\ c. Commercial interface Brand name, marketing communications, packaging, and price are examples of_____ that enable consumers to form associations that give meaning to the brand.